Customer Empowerment & Satisfaction
Customer Empowerment & Satisfaction
Web service Taipower App
Develop virtual channels in response to digital transformation, App launched at the end of 2016.Innovative and diversified products and services will be developed via mobile carrier in order to enhance customer’s experience and to strengthen customer satisfaction. The App provides five major functions of management of user’s electricity, power use application, push notification, account service, and inquiry of service center. In 2018 we introduced the App service for intermediate settlement application and payment, and for payment of line installation fee for power use application. In 2020, we add new function such as power failure report, prepaid, AMI service, and so on. At the same time, revising the name of App to Taipower. At the end of 2021, App had been updated, not only improving user experience and interface, but also adding a lot of features, such as AMI service and power failure report by map and address. In the future we will continue to integrate diversified products and service modes to the APP to develop the five major mobile carrier development strategies of diversified payment services, transparent power consumption information, bilateral safety report, integrated energy service, and customer management community in order to comprehensively strengthen user experience and implement the business vision based on the orientations of customer and smart mobile service.
Not only provide the latest electricity bill, but also provide historical bills and analysis chart. If user’s meter is AMI and AMI’s transmission is stable, can using AMI service application features, such as electricity comparison, analysis, price and so on.
Power is point
In order to strengthen the interaction with users and to enhance the energy saving awareness, TPC developed the “Power is point” APP, which was launched on April 20, 2018, and it provided creative energy saving activities such as puzzle quiz and treasure hunt games. Then, TPC launched a revision of “Power is point” APP on October 2020.In addition to optimizing the user interface, we also rolled out a new feature – power saving prediction. To continuously attract users to use this APP, TPC also roll out some new features such as power saving challenge and power generating pedometer.After an user signed up as a member with the ID of cell phone number, he/she can be granted certain points by participating in various activities on this APP. The accumulated points can be used to redeem certain products or to participate in the lucky draw.
“Power is point” is the first point collection APP introduced by TPC. It appears to be an APP for users to collect and redeem points, it is actually the specific application of customer loyalty program which has been going on for years in foreign countries. A lot of foreign electricity enterprises (such as Tokyo Electric Power Company, Kansei Electric Power, and E.ON Power Company) and some domestic businesses (such as Pxmart, 7-11, and HappyGO) have also tried to keep their customers via close interaction and point collection and redemption mechanism.
Even though now the point collection function of this APP is mainly about the promotion of energy saving, it has been under consideration into all sales and activity promotion of TPC in the scope of point collection such that TPC’s ideas, products, and services can be more accurately delivered to users to obtain the feedback opinions from them. And the horizontal alliance can be formed via point exchange strategy so that users using TPC’s services can be awarded the value-added benefits, and it can be put in the first place.